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VICTORIA – The province is increasing the wholesale liquor discount for cold beer and wine stores, effective Monday, to help keep costs in line with government liquor outlets, Solicitor General Rich Coleman announced today.
“We are immediately raising the wholesale discount for Licensee Retail Stores from 10 per cent to 12 per cent,” said Coleman. “This will allow them to move closer to a level playing field with government outlets.”
The wholesale discount is the difference between Liquor Distribution Branch’s retail prices and the prices liquor retailers pay when buying their stock.
As well, Licensee Retail Stores will be able to relocate anywhere within local government boundaries or within five kilometres if outside those boundaries. These moves will be subject to local zoning bylaws. The ownership of the store must remain with the liquor store’s primary licence holder.
“By allowing the private liquor stores to move to better retail locations, we’re ensuring that businesses can make their own decisions as to how best to compete,” Coleman said. “We’ve listened to the industry’s concerns and we are working to develop the best possible liquor retailing system for both retailers and consumers.”
Coleman also announced a new advertising policy that removes unnecessary regulations and supports a competitive marketplace. B.C. liquor businesses operate under the most restrictive advertising rules in Canada.
Changes include allowing advertising that specifies: · The type of liquor available (e.g., that a wide selection of imported wines is available) · A particular brand that is available · The local establishments carrying a manufacturer’s brand · The price of the liquor being sold
“We recognize that Licensee Retail Stores need to be able to advertise their products and prices,” Coleman added. “Manufacturers, pubs, bars and restaurants will be able to include information about prices and brand names in their advertising. We will continue to prohibit ads that encourage intoxication or target minors and maintain our focus on public safety.”
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