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VICTORIA – The government announced today that Virginia Greene has been appointed deputy minister with the Ministry of Tourism, Sports and the Arts.
Greene’s qualifications include 10
years in B.C.’s public service. From
1983-87, she served as assistant deputy minister responsible for marketing with
the Ministry of Tourism from where she worked to promote B.C.’s tourism
industry before, during and after Expo 86. She also worked with the industry to develop the award-winning
SuperHost customer service and hospitality program and helped established the
provincewide network of Tourism Information Centres. During that time, Greene
also managed the B.C. Film Commission.
Greene
is the past president and CEO of Connect@JWT North America. In 1987, she
founded her own national marketing company, Go Direct Marketing, which she sold
to J Walter Thompson Advertising in 2000.
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Media Relations Public Affairs Bureau 250 356-8527 |
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