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| Original News Release |
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| Original News Release |
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Chinese Language
Promotional Materials:
• A new Chinese language website to promote British Columbia as a destination.
• Trade information on popular B.C. destinations and tourism experiences.
• Four-minute promotional video, highlighting tourism experiences available in B.C.
• 20-minute training video for Chinese travel agents and professionals.
Travel Trade:
• Two educational tours of British Columbia for Chinese travel professionals in 2006.
• Chinese incentive buyers who promote British Columbia as a business destination.
• A second Chinese incentive group of 500 visitors arrived in British Columbia in early October.
• High-end leisure and business agents that promote international travel.
• British Columbia will host 20 Chinese buyers and two travel trade journalists at Canada’s West Marketplace in December 2006.
Media Relations:
• A press tour for six Chinese business and leisure publications recently completed, another print media visit confirmed for December, and a television crew expected in January.
• An ongoing media relations program in China has been established through Ruder Finn Asia, a public relations firm.
Trade/Consumer Shows:
• China International Travel Mart, Nov. 16-19, 2006 – extensive travel trade meetings, training seminars, media interviews, B.C./Canada VIP dinner event.
• Showcase Canada 2007; a program currently in the planning stages in conjunction with the Canadian Tourism Commission and three others provinces.
B.C. Supplier
Readiness:
• An educational seminar this December at Canada’s West Marketplace will help prepare BC sellers for Chinese market opportunities.
• Superhost China program is in development, launch date TBA.
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contact: |
Communications Director Office of the Premier 250 361-7783 |
Communications Director Tourism BC 604 660-3233 |
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For more information on government services or to subscribe to the Province’s news feeds using RSS, visit the Province’s website at www.gov.bc.ca. |
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