BACKGROUNDER
2007ECD0021-000529 April 27, 2007	Ministry of Economic Development
WORKBC RECRUITMENT CAMPAIGN

The WorkBC recruitment campaign will encourage British Columbians to reach out to family and friends outside the province, encouraging them to move to B.C. to live and work. The campaign will be rolled out through province-wide print, radio and internet ads.

 

• The campaign features photos and recordings from well-known British Columbians from a variety of key business sectors who deliver the message that B.C. is a great place to live and work:

-          Art Aylesworth, CEO of Carmanah Technologies 

-          Nadine Caron, surgeon and UNBC professor (also named to Maclean’s “100 people to watch”)

-          Karimah Es Sabar, president LifeSciences British Columbia

-          John Fluevog, designer and founder of Fluevog Shoes

-          Terry Hui, president and CEO of Concord Pacific

-          Paul Lee, president of EA Worldwide Studios

-          Jimmy Pattison, CEO of the Jim Pattison Group

-          Lui Passaglia, executive and former athlete with the BC Lions

-          Chip Wilson, founder of lululemon athletica

-          Economic Development Minister Colin Hansen

-          Finance Minister Carole Taylor

 

• Two celebrity spokespeople, Chip Wilson and Jimmy Pattison, will be featured in print ads that will run provincewide in daily, community and ethnic papers between April 28 and May 13.  The 30-second radio ads will alternate on radio stations across B.C. during that time. Jimmy Pattison and Chip Wilson will also be featured in video clips on the campaign website

 

• All of the ads direct people to the ‘B.C. is Calling’ website, www.bciscalling.ca, for instructions on sending an electronic postcard (e-card) or a voicemail message to someone they know, asking the person to come to B.C. to live and work.  These e-cards and messages all feature the photos and recordings from well-known British Columbians.

 

For more information on the WorkBC recruitment campaign, visit the WorkBC website at www.workbc.ca, or the ‘B.C. is Calling’ site at www.bciscalling.ca.

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Media contact:	Rena-Kendall Craden Communications Director 250 952-0152 250 361-5775 (cell)
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