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TORONTO – The Province’s “Your Dream Job is Here” campaign will promote B.C.’s economic and lifestyle advantages to 400,000 transit riders in Toronto and Montreal every day this month, announced Colin Hansen, Minister of Economic Development.
“In Toronto’s Union Station this promotional campaign will be ‘station domination,’ covering the interior walls, floors, railings, turnstiles and fare booths with images of B.C.,” said Hansen. “With the current skill and labour shortage in our province, the large format graphics in the subway stations will promote B.C.'s natural advantages and economic strength and the countless jobs we have available.”
The campaign will run from March 3-31 in both Union Station and Montreal’s Berri-UQAM Station and drive people to the Province’s www.canadaspacificgateway.ca website for more information. The two stations were strategically chosen to reach an audience of professional, skilled and entry-level workers and post-secondary students.
“Building on our WorkBC Job Fairs held last week in southern Ontario, this campaign will take further advantage of Ontario’s high population density, new immigrants and diversified, well-trained and educated labour force,” said Hansen. “Currently there is some extra capacity in their labour market and B.C. has the jobs, the climate and the tax advantages to offer to these potential workers.”
The campaign also features Internet advertising through a partnership with Monster.ca. The dream job campaign is part-two of the Ministry of Economic Development’s multi-phase workforce attraction campaign targeting both "ex-pats" and people who may never have been B.C. residents currently residing in Ontario and Quebec.
With an estimated one million job openings in the province over the next 10 years and only 650,000 people currently in B.C.’s K-12 school system, there will be 350,000 jobs that will need to be filled by workers from outside the province.
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Communications Director 250 361-5775 |
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For more information on government services or to subscribe to the Province’s news feeds using RSS, visit the Province’s website at www.gov.bc.ca. |
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