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NEWS RELEASE

 

For Immediate Release

2003TRAN0035-000558

June 4, 2003

Ministry of Transportation

 

ADOPT-A-HIGHWAY PROGRAM TO MAKE ROADS MORE ATTRACTIVE

 


VICTORIA – Government is launching a new Adopt-a-Highway program that will enhance the cleanliness of highways by creating new opportunities for community groups and businesses to assist in litter removal and beautification. Transportation Minister Judith Reid announced the program today.

 

            Adopt-a-Highway is a roadside maintenance and enhancement initiative intended to encourage local stewardship of public highway rights-of-way.  The program offers both non-profit and for-profit organizations opportunities to have a hand in aesthetic improvements to the medians, boulevards, interchanges and general right-of-way areas along highways in their communities.

 

“This program is a way we can create new opportunities for volunteers and service groups to enhance the cleanliness of our highways while maximizing our public resources for other transportation priorities.  This is an innovative way for community partners to make a positive, tangible difference and receive some visible recognition for doing so,” said Reid.

 

            “Salt Spring Island is a natural launch for this beautification program,” said Murray Coell, MLA for Saanich North and the Islands. “I hope that the initial interest shown by volunteers, service groups and potential sponsors will expand to include areas of the province beyond the Gulf Islands.”

 

The participating group or sponsor agrees to “adopt” a section of highway for at least two years.  The size of the section will vary depending on the location, scope of maintenance and enhancement work to be done, and the capabilities of the adopting organization.  The work can include litter pickup, mowing, floral displays and weed control.  Participants may choose a section of highway for adoption subject to its availability under the program and approval by the ministry for the work being proposed. The safety of participants is the primary consideration in determining assignments.  Partnering among sponsoring organizations, road and bridge maintenance contractors and the ministry ensures safe delivery of the program. Adopt-a-Highway in British Columbia will build on similar programs in other jurisdictions, including Alberta and some American states. 

 

            “The Adopt-a-Highway program is an innovative way to expand the satisfaction volunteers and service organizations experience from their community efforts,” said Steve Somerset, president of the Salt Spring Island Lions Club.  “While we see the visible improvements, seeing signage which acknowledges our partnership with the ministry and maintenance contractors doubles our resolve to do more.”

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